Client : Zhiben
Product : Visual Tense
Director : Kiseong Jeong
Lookdev & Animation : Kiseong Jeong, Yonghoon Kim
Composite : Kiseong Jeong
Modeling : Jinil Kim
Sound : Harvey Fisher
During production, we emphasized antioxidation, anti-glycation, and wrinkle improvement by using wrinkled, opaque textures to intuitively convey skin concerns. To create contrast, when the product appears, the tone and mood shift to brighter hues, and the fabric’s texture transitions to a smooth, transparent material, helping consumers perceive the concept of improvement more clearly. Additionally, to highlight the wrinkle improvement effect, we placed the brightly lit products against a dark background. The final layout, designed in a tightly structured, stepped arrangement, enhances the overall visual impact.