Product film
Client : BLUE INDUSTRY CO.
Production : DARB COMPANY
Creative Director : Kiseong Jeong
Lookdev & Animation : Kiseong Jeong, Cheolwon Jeong
FX : Kiseong Jeong, Chanmok Park, Cheolwon Jeong
Composite : Kiseong Jeong
This project is a viral promotional video created for Blue Industry Co.’s filter showerhead, with a strong focus on visually expressing both the product’s functional features and the brand’s fresh, health-conscious image. Throughout the video, we aimed to convey a clear and refreshing atmosphere using transparent water textures, soft lighting, and a refined color palette. In particular, we highlighted the filter’s disassembly and reassembly process in detail to emphasize its structural quality and sustainable design. By doing so, we sought to encourage viewers to see this not just as a consumer product, but as a smart, environmentally responsible choice. The overall direction carefully balances functionality and aesthetics to effectively communicate the brand’s philosophy and message.